Tricia Bertero

About Tricia Bertero

Recognized for ability to (1) swiftly identify, develop and implement business and P&L maximization strategies (2) successfully revitalize and grow existing businesses and build, staff and scale new businesses and (3) establish strategic partnerships yielding material business impact.• As COO, created transformative mobile games for the $300 billion global lottery industry with anticipated ARPPU of $900 and LTV of As General Manager, returned $400 million European video game division to profitability by designing programs to optimize key P&L triggers while simultaneously delivering double-digit revenue growth.• As North American Sales Leader (SVP) in the video game industry, grew revenue 60% to $675 million in two years; improved reserves, forecast accuracy and profitability; transformed sales organization to revenue- and profit-driven consultative sellers. • As CMO and GM International in mobile communication apps, grew start-up to Top 3 in the U.S. with over 60 million app installs; pioneered CRM program resulting in 13% retention growth; and successfully established business foundation for European expansion in OTT Telecom industry. • As VP Global Brand Management, established new Casual Entertainment video game group; managed budgets ranging from $60-$100 million to successfully launch numerous licensed video game franchises (Spider-Man, Shrek, Marvel’s X-Men and Fantastic Four).Expertise: Business Strategy * Start-ups * Digital Media * Strategic Planning * User Acquisition * P&L Management * Product Management * Process Improvement * Business Development * Executive Leadership * Resource Management * Product/Software Development * Business Transformation * Agency & Vendor Management * Multinational Companies * Cross-functional Team Leadership * Strategic Partnerships

Experience

1. Gm Senior Vice President Division Operations

   Scopely

   Dec 2021 — Present · Los Angeles, CA, US

Education

• University of California, Berkeley

  BA, Political Science, French

  1981 — 1985

• USC Marshall School of Business

  Master of Business Administration (MBA), Finance & Marketing

  1987 — 1989

Skills

• International Business
• Mobile Internet
• Digital Strategy
• Product Development
• Mobile Marketing
• Advertising
• International Sales
• Campaign Performance Analysis
• P&L Management
• Customer Relationship Management (Crm)
• Online Advertising
• Product Marketing
• Analytics
• Business Strategy
• Cross-Functional Team Leadership
• Management
• Marketing Strategy
• Product Launch
• Text Ads
• Fmcg
• Marketing
• Product Management
• Mobile Applications
• Financial Analysis
• Entrepreneurship
• P
• Monetization
• International Marketing
• Strategic Partnerships
• Mobile Devices
• Financial Modeling
• Sales Management
• Go-to-Market Strategy
• Business Development
• Mobile
• Digital Marketing
• Start-Ups
• Online Marketing
• Project Management
• Display Campaigns