Tricia B.

About Tricia B.

The world needs better—better content, better communication and better outcomes. My mission is to connect people to ideas and solutions that deliver better. I craft strategies, stories and content to inspire individuals, engage teams and transform organizations. I shine brightest when I contribute as a creative and strategic partner to solve challenges, help others thrive through learning and create meaningful work that moves us closer to the better we all deserve.

Experience

1. Chief Marketing Officer

   Caracole

   Oct 2022 — Present · Cincinnati, OH, US

   Lead the brand, marketing and communications strategy, planning and execution for the region’s largest HIV services organization. • Report to the CEO and play a key role in the strategic direction of the agency as part of the executive leadership team. • Serve on the Board of Directors and as staff liaison on its marketing communications committee.• Develop, build and evolve the brand to advance our mission of positively changing lives in the fight against HIV/AIDS.• Collaborate closely with the Chief Development Officer to cultivate current and future funding.• Work closely with clinical staff to promote our cause, programs and services through client-centered messages and a diverse marketing mix.• Conceive, write and design advertising, publications and promotions; partner with external vendors for media buys and manage design freelancers as needed.• Enhance, strengthen and grow our reputation by managing external communications channels. • Use tools and platforms such as Adobe Creative Suite, Canva, Wordpress, Elementor, Google Analytics, Constant Contact and QGIV.

Education

• University of Cincinnati

  Bachelor of General Studies, History and Literature

  1987 — 1993

• University of Cincinnati

  MA, English

  2000 — 2002

Skills

• Photography
• Brand Development
• Digital Media
• Brand Management
• Content Strategy
• Fundraising
• Marketing Strategy
• Newsletters
• Advertising
• Agency Relations
• Magazines
• Project Management
• Digital Marketing
• Copy Editing
• Marketing
• Publishing
• Public Relations
• Backlinks
• Media Relations
• Html Emails
• Publications
• Graphic Design
• Branding & Identity
• Google Analytics
• Wordpress
• Management
• Creative Strategy
• Strategy
• Inbound Marketing
• Leadership
• Copywriting
• Web Design
• Agency Coordination
• Creative Direction
• Direct Mail
• Editing
• Social Networking
• Crm
• Microsoft Office
• Strategic Communications