Tricia Salata

About Tricia Salata

I work at the intersection of narrative strategy, communication, and sensemaking. I bring clarity to complex, people-centered products and systems to help organizations articulate what matters, why it matters, and how to communicate that value clearly to the market.My background spans product and platform marketing, narrative development, cross-suite messaging, and enablement. I’m most energized when I’m shaping a clear through-line in the midst of complexity—connecting ideas, articulating differentiation, and giving teams a narrative they can rally around.What I do best:Translate complex concepts into clear, grounded messagingCraft narratives that connect products, ideas, and valueArticulate the “why it matters” behind digital solutions and talent toolsCreate coherence during ambiguous or evolving initiativesHelp organizations communicate with clarity and intentionMuch of my work today focuses on the talent space, building narratives for digital platforms, assessment solutions, and learning products, but my strengths and skills translate across industries.My aim is to make the value of complex products unmistakable—and to foster the clarity and connection teams need to champion that value.

Experience

1. Director, Product Marketing, Korn Ferry Digital

   Korn Ferry

   Apr 2024 — Present · Boulder, CO, US

   I lead narrative and messaging strategy for Korn Ferry’s digital talent products and Talent Suite platform, translating complex offerings into clear, compelling value for the market. I partner with product, GTM, and executive teams to build cohesive narratives across interconnected solutions, articulate differentiation, and enable internal teams to communicate confidently and consistently.Key areas of focus:Narrative strategy and value articulation across digital products and platform capabilities.Developing clear, human-centered messaging for complex offerings across talent intelligence, assessment, and learning.Creating cross-suite narrative frameworks that connect products, ideas, and market needs.Communicating the “why it matters” behind new platform capabilities, integrations, and product expansions.Enabling sales and customer-facing teams with messaging, positioning, and clarity tools.Building internal alignment and shared understanding during fast-paced organizational change.Impact:Clarified the platform narrative for the Talent Suite launch, helping cross-functional teams communicate a cohesive value story.Developed messaging frameworks that improved internal alignment across product, GTM, and executive stakeholders.Supported integrations with major HCM partners by articulating the strategic value of KF’s data and talent intelligence.Created clear, differentiated narratives for assessment and learning offerings.

Education

• The University of Toledo

  Master of Arts, English Literature

  2009 — 2011

• New York University

  Publishing Certificate, Publishing

  2010 — 2010

• Bowling Green State University

  Bachelor, Liberal Studies

  2004 — 2008

• Tiffin University

  Master of Business Administration (M.B.A.), Marketing

  2013 — 2017

Skills

• Magazines
• Salesforce.com
• Web Design
• Software as a Service (Saas)
• E-Learning Implementation
• Blogging
• Research
• Pre-Sales
• E-Learning
• Writing
• Publishing
• Public Speaking
• Account Management
• New Product Implementations
• Microsoft Office
• Customer Experience
• Higher Education
• Marketing Communications
• Indesign
• Photoshop
• Editorial
• Copy Editing
• Marketing
• Proofreading
• Editing
• Teaching
• Lms
• Books