Tricia Thourot Poles

About Tricia Thourot Poles

I believe that being a Marketing leader goes beyond creating and developing a campaign; it’s an opportunity to make something dynamic with a great team and connect with the customer on a personal level. I have found that one of the most rewarding things about my 15 years as a leader in both marketing and buying, is working cross-functionally to create campaigns that efficiently target, acquire, engage, and reach the customer at the point of media consumption. One of my greatest successes throughout my career has been leading strong and talented marketing and buying professionals. I strive to not just guide them to deliver great results but also work to be a good mentor and champion for my team so that they can advance both in their skills and in their careers. One of my favorite quotes by Walt Disney is “we keep moving forward, opening new doors, and doing new things, because we\'re curious and curiosity keeps leading us down new paths”. Disney believed in curiosity and perseverance and I consider these components as the recipe of success in marketing to deliver a campaign that will increase brand awareness and capture customers\' attention. I’ve stayed curious about trends and have done the data analysis which has helped me maximize our reach and secure new business opportunities.It is an exciting time to be in Marketing. With big customer data at our fingertips the opportunities to target, segment, and reach the customer at a more personalized level are endless and keep the industry ever evolving. I like to stay on top of what’s happening in customer marketing, like the growing use of artificial intelligence. I am inspired by leaders in the Fashion industry, like Diane Von Furstenberg, who has lead a path of innovation and ethical leadership that has been a sort of north star for me. I believe in the good impact that we do as marketers and I feel fortunate to be a part of something that is bigger than myself.

Experience

1. Director Pro Activation for Ppd

   L'Oréal

   Mar 2025 — Present · US

Education

• Kent State University

  BA, Fashion Design and Merchandising, Marketing

  2003 — 2006