Tricia Lewis

About Tricia Lewis

If I could sum up what I love, it is to come into an organization and identify how to make their brand more successful. So, I am a creative thinker who utilizes my multi-vertical experience to approach brand strategy by translating industry best practices and resources into integrated marketing solutions. I have worked within operations and marketing, both on the client side and in consulting environments, which has developed my valuable skills in delivering internal and external processes for optimizing brand cultures. As a natural collaborator, these skills make me a highly engaged board member, having gained extensive leadership experience with governance, development, planning, policy and fund raising. I have a passion for connecting people and organizations whose synergy will have a positive impact on their organizational outcomes. Expertise Overview: Multichannel Marketing both in B2B and B2C, Strategic Planning, Earned and Paid Media, Digital, Social Media and Content Strategy and Technology, Lead generation, Project Management, Budgeting, Market Research, Analytics, Data Management, Utilization and Reporting, Leadership, Operations, P&L, New Product Development and Marketing. Highly Experienced in New Business Acquisition, Pitch Development and Presentation, Stakeholder Relationship Management, Talent Acquisition and Mentoring, Networking, Brand Development, Awareness and Activation.

Experience

1. Principal

   Re Source

   Oct 2018 — Present · Chicago, IL, US

   RE: Source is a new model of marketing and brand consultancy, born out of the desire to create a true marketing partnership focused on optimizing a client’s existing resources and relationships. The model is designed to meet the major changes in marketing created by technology, multi-channel platform and publishing advances. My role is to bring together the collective intelligence of those who are experts in data, planning, technology, creative, media and production to create unbiased customizable teams. Our approach is to infuse the client internal teams and existing partnerships with leading edge strategy and/or tools to strengthen their marketing. My deep industry experience has allowed me to create a ‘best in class’ collaborative or community of sources to elevate a client’s brand efforts.

Education

• Michigan State University

  Bachelor of Science (BS)

Skills

• Public Speaking
• Digital Strategy
• Marketing Strategy
• Leadership
• Marketing
• Social Networking
• Integrated Marketing
• Market Research
• Content Marketing
• Advertising
• Digital Marketing
• Strategy
• Social Media
• Facebook
• Social Media Marketing
• Lead Generation
• Brand Development
• Copywriting
• Online Advertising
• Marketing Communications
• Interactive Marketing
• Web Project Management