Tricia Flanagan
Managing Director President Global Marketing @Anderson Ludgate
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WORK HISTORY
Managing Director President Global Marketing @Anderson Ludgate
Experienced in all phases of strategic branding, marketing, and primary market research. Recent Fortune 500 pharmaceutical clients include Astra Zeneca, Merck, Pfizer, Genentech, Amgen, and BMS in omni-channel marketing, digital marketing, customer insight optimization, and social media integration with particular and consistent focus on optimized brand success, market share maximization, and ROI; also provide sales analysis, qualitative and quantitative market research, financial forecasting, launch/life-cycle business modeling and optimization, marketing program ROI, brand equity measurement/optimization, merger & acquisition modeling, competitive business intelligence, and brand portfolio management- Specialty in immuno-oncology (IO), diabetes, CNS, CV, women’s healthcare, and orphan drug markets/specialty pharma- Developed and implemented insight integration with cloud technology, including SAS to Cloud migration utilizing extensive experience in developing innovative brand insight and hybrid marketing methodologies merging varied customer channel information (IMS, SHS claims data) with unique platforms such as text analytics, omni-channel marketing integration, closed-circuit branded health care media, social media, and Google digital marketing journey- Pioneered the first pharmaceutical digital marketing initiative with Google and Astra Zeneca immuno-oncology for HCP’s/KOL’s and patients- Developed integrative marketing technology and AI marketing science that measured healthcare reform impact on brand usage, prescription volume (NRx, TRx), and market share basis points that resulted in isolating key leverage opportunities to significantly increase product and portfolio performance- Recently expanded into consumer product arena; nominated by Porsche as best US launch for work on Macan branding.
EDUCATION
Wheaton College (MA)
Bachelor's Degree, Philosophy & biochemistry
Brown University
Dual Degree Thesis, School of Medicine, Biochemistry
ABOUT TRICIA FLANAGAN
Tricia Flanagan has over 25 years of experience as a Life Sciences Marketing Director, Healthcare Policy Expert & Pharmaceutical Industry Specialist. She began her career as a biochemist in oncology with her groundbreaking immuno oncology work at world-acclaimed Brown University that was adopted into NIH Protocol. She has also put her extensive life experience toward solving our Nation’s healthcare crisis. Her proposed Healthcare Restoration Act provides groundbreaking solutions that are lauded by patients and physicians alike. Liberty HealthShare recently named Tricia’s proposal “the Plan to get behind”.
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