Tricia Engel
Digital Marketing Manager @Max Mara Fashion Group
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WORK HISTORY
Digital Marketing Manager @Max Mara Fashion Group
New York, NY, US
Lead strategic planning and performance optimization across a six-brand portfolio in the U.S. and Canada, translating data into investment decisions that drive growth • Own budget allocation and performance measurement across channels, partnering with agencies, finance, and senior leadership to align spend with revenue targets • Lead digital advertising strategy for the U.S. launch of MAX & Co. across digital platforms, developing KPI targets and audience strategies to drive brand awareness and e-commerce conversion • Manage omnichannel budgets across the portfolio, continuously optimizing toward engagement and conversion goals • Manage one direct report and oversee three external media agencies, directing budget allocation, test-and-learn timelines, and performance optimization workflows across all digital marketing channels
EDUCATION
Pontificia Universidad Católica Argentina 'Santa María de los Buenos Aires'
Business
CIEE Council on International Educational Exchange
International Business
University of Amsterdam
Business Administration and Management, General
IES Abroad
Latin American Business and Cultures
University of Wisconsin-Madison
Marketing, International Business
ABOUT TRICIA ENGEL
Marketing Manager
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