Tricia Cedotal
Global Lead Access, Advocacy and Scientific Leadership @Lifescan
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WORK HISTORY
Global Lead Access, Advocacy and Scientific Leadership @Lifescan
Malvern, PA, US
Lead the Global Team responsible for Access, Advocacy and Scientific Leadership at LifeScan Global Corporation, a company dedicated to deliver personalized health & wellness experiences that engage people with diabetes and related conditions to live their best lives. In this capacity, the team leads the reinforcement of the LifeScan scientific brand and the value of diabetes management and glucose monitoring excellence. The team is responsible for building and executing Key Opinion Leader and Association/Society engagement strategy; global reimbursement and value strategy; and to support global payer strategy.
EDUCATION
University of Louisiana at Lafayette
BS, Psychology
ABOUT TRICIA CEDOTAL
SALES, MARKETING AND STRATEGIC RELATIONS PROFESSIONAL Versatile, seasoned, and accomplished Sales and Marketing Leader with 20+ years of experience conceiving, developing, and launching high-profile programs and strategies that increase market share, drive profitability, and expand business for a variety of organizations worldwide. Leverage sharp market sense and business acumen to lead teams and innovate creative, game-changing solutions. Core Strengths Brand Strategy Global to Local Strategy & Execution Commercialization Excellence Market Shaping & Development Business Development & Acquisition Product & Portfolio Management Organizational Change Leadership Cross Functional Team Leadership
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