Tricia Carollo
Channel Marketing Manager with Smart Residential (Yale and August Home), Fortune Brands
- Role
- Channel Marketing Manager - Yale, Master Lock, Sentrysafe at Fortune Brands Innovations
- Location
- Poughkeepsie, NY, US
- LinkedIn followers
- 500 followers
About Tricia Carollo
Specialties: In Store POP, In Store Displays, Shopper Marketing Consumer Licensing
Experience
Channel Marketing Manager - Yale, Master Lock, Sentrysafe
Jan 2023 — Present
Develop and execute comprehensive channel marketing strategies to drive revenue growth through channel partners - Best Buy, Target, The Home Depot, Lowe\'s, Ace, Walmart.• Collaborate with retail sales teams to create compelling merchandising displays, point-of-purchase materials, and retail strategies that drive product awareness and conversions.• Manage end-to-end product launches, coordinating marketing materials, training and promotional plans• Work closely with creative and design teams to develop compelling visual merchandising materials for both physical and digital retail environments.• Conduct regular retail audits to ensure compliance with merchandising standards and optimize in-store product placement.• Organized impactful trade shows and events with retail partners, raising brand profile- Best Buy Achievers and HLM, Lowe\'s and Home Depot Manager Shows
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