Tricia Brangan
Customer Experience, Marketing / CRM & Analytics Leader | Builds Cost Effective Solutions to Drive Revenue
- Role
- Director, Clienteling & Client Development Crm Customer Experience Salesforce at Coach
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Tricia Brangan
My passion is using data insights to create the best possible customer experience, ultimately driving loyalty and revenue! I enjoy and excel at identifying new ideas and leading them all the way through from initial analytics and ideation, to project requirements and development, to testing and launch, to training and success measurement.My unique strength is my ability to drive strategic vision while also being able to be intimately involved in the details and execution of all aspects of a project to deliver results. I possess a good balance of being highly analytical and process driven while also being creative and entrepreneurial.I have successfully designed and launched 2 clienteling systems, numerous in-store customer engagement programs and many targeted customer segmentation strategies. I have been highly successful in directing cross-functional Business / IT partnerships in building and improving tools and processes, driving efficiency and cost reduction. Expertise in- Customer Experience- Clienteling- CRM (Customer Relationship Management)- Customer Engagement- Customer Segmentation- Marketing Strategy- Analysis, Insights and Reporting- Database Marketing- Salesforce- Product Management- Project Management- Process Optimization- Cost Containment- Training and Facilitation- Market Research- People Management- Time ManagementLooking for new opportunities. Email: p••••••••@yahoo.com
Experience
Director, Clienteling & Client Development Crm Customer Experience Salesforce
Jan 2012 — Present · New York, NY, US
Engaged customers and drove revenue and retention through development, execution, and evolution of Clienteling / CRM programs. Product manager for 2 clienteling systems (Salesforce and legacy system) and a suite of tools that store employees utilized for enhanced of customer interaction. Reported to SVP, Global Customer Experience.
Education
Hofstra University
BBA, Marketing
Skills
- Management
- Email Marketing
- Customer Engagement
- Market Research
- Competitive Analysis
- Sales
- Operations Management
- Facilitation
- Consumer Insights
- Store Communications
- Segmentation
- Retail
- Direct Marketing
- Training & Development
- Digital Strategy
- Customer Insight
- Marketing Strategy
- Analytics
- Campaign Management
- Information Technology
- Crm
- Marketing
- Database Marketing
- Salesforce.com
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