Tricia Atchison
Strategic Partner Marketing, Communications, Enablement & Program Leader | Women in Channel Advocate | VP | Managing Director
- Role
- VP, Global Partner & Americas Marketing at Equinix
- Location
- Winter Park, FL, US
- LinkedIn followers
- 500 followers
About Tricia Atchison
Marketing, communications and enablement leader with over 20+ years’ experience driving go to market strategy with IT channel partners and customers alike, specifically in the technology industry.+ Proven ability to develop, execute and manage marketing, communications and enablement strategies and programs by aligning with sales, field marketing, partners and cross-functional teams to deliver digital transformation through agile and modern software solutions.+ Expertise in account-based marketing to drive demand and pipeline generation across enterprise, commercial and SMB segments.+ Passionate about developing teams through leadership and working cross-functionally to achieve overall corporate objectives. Energized by mentoring others and genuinely moved by the relationships that form and learnings created for both the mentee and mentor.+ Advocate for Women in Channel. Residing member of the Women of the Channel Advisory Board and recognized Women of the Channel recipient each year since 2012.+ A true people person who enjoys engaging with all roles and working together to deliver better business outcomes.
Experience
VP, Global Partner & Americas Marketing
Mar 2023 — Present
Education
UCF College of Business
BSBA, Business: Marketing
Universität Innsbruck
Management & Law curriculum
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