Jina Seong
Staff Product Designer, Meta Image Gen AI Monetization
- Role
- Lead Product Designer - Gen Ai at Meta
- Location
- Menlo Park, CA, US
- LinkedIn followers
- 500 followers
About Jina Seong
Jina is a Staff Product Designer at Meta, where she works on the AI image generation to help advertisers create effective ad images. She has over 13 years of experience in creating varied products such as automated ad creative, super app, social media, dating, and cloud services for both small and large volume of users.She is passionate about creating products that enrich people\'s lives with a thoughtful user experience. She believes in the power of collaboration and has worked in different countries, such as Korea, Singapore, and the UK.
Experience
Lead Product Designer - Gen Ai
Jan 2024 — Present · Menlo Park, CA, US
I lead the vision and strategy for Ads image generation, especially creating AI-powered images that integrate key message and brand assets with compelling aesthetics and effective communication. My work ensures that each generated ad delivers the advertiser\'s key message to the intended audience with high visual quality.I drive the evolution of Meta’s image generation models by- Enhancing model to tackle real advertiser and consumer pain points- Collaborating with senior XFN to make strategic decisions that shape the future of AI-generated creatives- Improving output quality by training model with visual design principle and performance based insightsIn addition, I\'ve been working on advertiser workflows- Partnering closely with XFN to refine advertiser workflows, ensuring GenAI-powered image composition features are intuitive, efficient, and effectiveThrough this cross-functional collaboration, I’m helping redefine how advertisers create, customize, and scale ad creatives in a GenAI-driven world.
Skills
- Web Development
- Illustrator
- Css
- User Experience Design
- Web Design
- Interaction Design
- Graphic Design
- User Experience
- Mobile Devices
- User Interface
- Adobe Illustrator
- Photoshop
- UI Design
- Mobile Applications
- Project Management
- Adobe Photoshop
- User Interface Design
- Indesign
- Digital Strategy
- User-Centered Design
- Social Media
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