Trevor Gibbons
Global Head of BD + Partnerships at The Athletic
- Role
- Global Head of Business Development and Partnerships at The Athletic
- Location
- Arlington Heights, IL, US
- LinkedIn followers
- 500 followers
About Trevor Gibbons
Partnerships and business development executive with 15 years of experience building and growing digital businesses, leading teams through disruption and change, and navigating high-growth industries partnering with some of the largest companies on earth.
Experience
Global Head of Business Development and Partnerships
Mar 2021 — Present · Chicago, IL, US
The Athletic is a subscription-based sports media brand that brings sports fans closer to the heart of the game through powerful storytelling and smart analysis combined with a world-class product experience. It surpassed 1 million subscribers in record time, four years, and was acquired by The New York Times Company in January 2022. I oversee the business development and partnerships division focused on building strategic partnerships that can generate distribution at scale for The Athletic’s content and offerings, and that can integrate with the product to enhance reader UX. My team and I also search for ways to monetize The Athletic’s IP through adaptations into TV, film, and published works, and to uncover other off-platform opportunities that can accelerate The Athletic’s growth.
Education
University of Illinois Urbana-Champaign
Bachelor of Science, Marketing and Finance
2001 — 2005
University of Notre Dame
Master of Business Administration (MBA)
2013 — 2015
Skills
- Coaching
- Digital Media
- Sales Management
- Project Planning
- Email Marketing
- Media Planning
- Integrated Marketing
- Social Media
- Management
- Online Advertising
- Creative Strategy
- Leadership
- Advertising
- Marketing
- E-Commerce
- Interactive Marketing
- Strategic Partnerships
- Social Media Marketing
- New Business Development
- Digital Strategy
- Business Development
- Newspaper
- Marketing Strategy
- Digital Marketing
- Mobile Devices
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