Trey Fallon

Digital Marketer | Hotel Performance | Hospitality Marketing

Role
Senior Director of Marketing at Prosper Hotels
Location
Dallas-Fort Worth, TX, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Trey Fallon

Senior marketer with over a decade of progressive experience crafting and executing comprehensive digital strategies for diverse portfolios, including 300+ hotels, resorts, and restaurants across the U.S. I specialize in building and scaling high-performance marketing engines, transforming them into primary revenue drivers.I have a proven track record of managing multi-million-dollar budgets, leading high-performing teams, and optimizing agency relationships to deliver exceptional Return on Ad Spend (ROAS).My approach is both strategic and entrepreneurial. My experience includes elevating brand presence for top-tier hotel flags like Hilton, Marriott, and IHG. I am also proficient in leveraging emerging AI technologies (Gemini, ChatGPT, Claude) for strategic insights and data analysis, ensuring marketing efforts are not just current, but ahead of the curve.

Experience

  1. Senior Director of Marketing

    Prosper Hotels

    Sep 2025 — Present

Education

  • Texas Christian University

    Bachelor of Science (B.S.), Radio, TV, Film

    2004 — 2007

  • The University of Texas at Dallas

    Master’s Degree, Emerging Media and Communications

    2013

  • The University of Texas at Austin

    Post Graduate Program in Artificial Intelligence for Leaders, Artificial Intelligence

Skills

  • Blogging
  • Social Media
  • Social Media Marketing
  • Social Media Strategy
  • Facebook
  • Social Media Advertising
  • Entertainment
  • Sports
  • Broadcast Journalism
  • Content Strategy
  • Broadcast
  • Radio
  • New Media
  • Radio Broadcasting
  • Journalism
  • Social Networking
  • Video Editing
  • Creative Writing
  • Adobe Audition
  • Storytelling
  • Microsoft Office
  • Customer Service
  • Radio Producing
  • Video Production
  • News Writing
  • Sports Writing
  • Twitter
  • Digital Media
  • Audio Editing
  • Photoshop
  • Podcasting
  • Television
  • Writing
  • Enps
  • Radio Production
  • Communication
  • Versatile Writer
  • Adobe Photoshop
  • Computers
  • Marketing

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Trey Fallon — Senior Director of Marketing at Prosper Hotels in Dallas-Fort Worth, TX, US | Unifers