Trey Fallon
Digital Marketer | Hotel Performance | Hospitality Marketing
- Role
- Senior Director of Marketing at Prosper Hotels
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Trey Fallon
Senior marketer with over a decade of progressive experience crafting and executing comprehensive digital strategies for diverse portfolios, including 300+ hotels, resorts, and restaurants across the U.S. I specialize in building and scaling high-performance marketing engines, transforming them into primary revenue drivers.I have a proven track record of managing multi-million-dollar budgets, leading high-performing teams, and optimizing agency relationships to deliver exceptional Return on Ad Spend (ROAS).My approach is both strategic and entrepreneurial. My experience includes elevating brand presence for top-tier hotel flags like Hilton, Marriott, and IHG. I am also proficient in leveraging emerging AI technologies (Gemini, ChatGPT, Claude) for strategic insights and data analysis, ensuring marketing efforts are not just current, but ahead of the curve.
Experience
Senior Director of Marketing
Sep 2025 — Present
Education
Texas Christian University
Bachelor of Science (B.S.), Radio, TV, Film
2004 — 2007
The University of Texas at Dallas
Master’s Degree, Emerging Media and Communications
2013
The University of Texas at Austin
Post Graduate Program in Artificial Intelligence for Leaders, Artificial Intelligence
Skills
- Blogging
- Social Media
- Social Media Marketing
- Social Media Strategy
- Social Media Advertising
- Entertainment
- Sports
- Broadcast Journalism
- Content Strategy
- Broadcast
- Radio
- New Media
- Radio Broadcasting
- Journalism
- Social Networking
- Video Editing
- Creative Writing
- Adobe Audition
- Storytelling
- Microsoft Office
- Customer Service
- Radio Producing
- Video Production
- News Writing
- Sports Writing
- Digital Media
- Audio Editing
- Photoshop
- Podcasting
- Television
- Writing
- Enps
- Radio Production
- Communication
- Versatile Writer
- Adobe Photoshop
- Computers
- Marketing
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