Trey Biggs

About Trey Biggs

Dynamic professional with extensive experience in leading marketing transformations…

Experience

1. Senior Manager Marketing Operations

   Silicon Valley Bank

   Aug 2022 — Present

   Marketing Transformation – Successfully co-led marketing transformation as a trusted, strategic, c-suite advisor and implemented agile framework. Spearheaded demand planning roadmap and automated intake funnels for increased planning fidelity. Strategic Planning and Program Management – Led development of a workflow prototype and proposal for a $5M digital asset risk management initiative, streamlining marketing asset creation and increasing compliance policy adherence increase, tracking and accessibility to digital assets and cost reduction from non-compliance. Workflow Strategy/Ways of Working – Cultivated a culture of effectiveness & efficiency in marketing processes, resulting in a 30% reduction in turn times, 25% increase in resource availability, and 20% improvement in delivery quality, which translated into a significant increase in business value. Implemented reporting metrics and dashboards, enabling data-driven decision making that drove a 40% increase in marketing performance visibility. Marketing Risk & Compliance – Implemented key controls for issue management and remediation within current marketing processes to improve issue management and consistency across all marketing channels, including adherence tools. Change management and training for 120 marketing personnel resulting in a rating of 95% risk compliance adherence. Strategic Planning and Program Management – Established and deployed the first agency operations function within Marketing & Strategy. Streamlined marketing procurement processes, reducing administrative work for key marketing strategy partners and accelerated project initiation by four days. Team Management – Enthusiastic and supportive manager of a top-performing team comprising FTEs and contractors, including overseas resources, driving a culture of excellence that resulted in receiving an award for exceptional team engagement and satisfaction from Accenture and SVB.

Education

• Texas State University

  BA, Mass Communication

  2002 — 2005

Skills

• Lead Generation
• Marketing Strategy
• Marketing
• Business Development
• Facebook
• Event Planning
• SEO
• New Media
• Social Media Measurement
• Ppc
• Interactive Marketing
• Digital Media
• Integrated Marketing
• New Business Development
• Public Relations
• Digital Strategy
• Web Marketing
• Social Media Marketing
• Blogging
• Account Management
• Copywriting
• Digital Marketing
• Online Marketing
• Social Networking
• Brand Awareness
• Email Marketing
• Web Content Management
• Brand Development
• E-Commerce
• Marketing Communications
• Social Media
• Strategy
• Google Analytics
• Web Design
• Smo
• Direct Marketing