Trey Copeland

Senior Product Manager, Search and Ai @USA TODAY Co., Inc.

Supported USA TODAY and over 200 local newspaper sites including The Courier Journal and The Tennessean on the SEO product team at Gannett.Collaborated with internal teams such as engineering, product, sales, partnerships and others to scope out quarterly SEO projects and roadmap.Performed regular technical SEO analysis on large scale sites with millions of pageviews helping to solve complex SEO issues such as crawling, indexing and overall site health.Work with content teams to produce content that have generated thousands of pageviews across the network, resulting in positive ROI.Conduct regular data analysis on large data sets to make informed business decisions to the management team regarding SEO priorities and roadmap.Regular reporting on SEO performance, core web vitals metrics and worked closely with native apps team on improving performance in the app store.