Trevor Nichols

WORK HISTORY

EDUCATION

SKILLS

ABOUT TREVOR NICHOLS

My passion is utilizing consumer insights, category analysis, and market trends to understand consumers\' needs, and then developing targeted brand strategies, impactful advertising, and industry leading innovation to fulfill those needs. I have a proven track record for growing market share, profitability, and household penetration on Tier 1 and Tier 2 brands. I have +12yrs of skills & experience in brand management, digital marketing, shopper marketing, category insights, and sales. This unique breadth of experience allows me to more easily collaborate with cross-functional teams and transform brand plans into flawlessly executed programs. Core Competencies:• Strategic Brand Planning • P&L and Budget Management• Digital Marketing• Commercializing Innovation• Project Management• Shopper Marketing• Consumer Research & Category Analysis (Nielsen, Customer POS)• Customer Development• Leadership & People Management• Teamwork• Negotiating• Influencing With the evolution of e-commerce and digitization, the consumer, shopper, and retailer landscape are changing rapidly; organizations that understand these fundamental shifts in the marketplace will become tomorrow\'s leaders. I am in a unique position to help organizations meet these challenges with experience in both digital marketing, and traditional forms of media. Digital Marketing Experience:• E-commerce• Digital Advertising • Social Media Campaigns • Email Marketing (targeted e-blasts, A/B testing), • Microsites • Website Development • Digital Coupons• Influencer Campaigns Traditional Media Experience: • TV• In-Store POS • In-store Demos• Targeted Sampling & Special Events• FSI\'s • Print CouponsPlease contact me at t••••••••@gmail.com