Trevor Kelley

About Trevor Kelley

As an accomplished thought leader, I have distinguished experience leading people…

Experience

1. Product Management Leader

   Essity

   Sep 2011 — Present · Philadelphia, PA

   As a key contributor to product development, I work diligently to accelerate business growth across North America and drive company strategy across multiple touchpoints, channels, and eco-systems to gain customer’s trust and advocacy. In this role, I craft business strategy and manage product development from ideation to commercialization, aligning product development, product management, with insights through market research. I also support campaign management, sales, and P&L management ($107M) for the business - holding accountability for revenue and profitability. Highlights of my experience in this role include…• Subject matter expert and authority on product capabilities, competing solutions, sales performance and benefits, delivering $1M in EBIT improvements to business (2018). • Develop, deliver and train sales forces regarding value proposition of solutions while driving marketing messaging and go-to-market strategies. • Administer volume budgeting and forecasting processes, coordinating with Field Sales, Sales Management, Marketing Communication, Customer Service, Finance and Master Planning. • Launched Marketing Strategy: “Task Based Approach” yielding 17% annual sales growth consistently over a four-year period. • Elevated customer insights in select end-customer segments / channels and transformed insights into opportunities; increased sales team performance by 100% in a key market segment. • Coached sales team to target specific segment opportunities leading to $2.1M in new business at end-customer accounts (2017).

Education

• Saint Joseph's University

  Master of Business Administration - MBA

• Penn State University

  Liberal Arts and Sciences, General Studies and Humanities

Skills

• Forecasting
• Product Development
• Product Launch
• P&L Management
• Market Planning