Trevor Essmeier

About Trevor Essmeier

I’m a Senior Program & Project Manager with 15 years of experience leading complex, cross-functional initiatives across technology, AI, GTM operations, marketing, and sales. My career began during the 2008 recession, when I built my own consultancy from scratch — an experience that shaped my adaptability, resilience, and ability to deliver clarity and structure in ambiguous environments.Today, I specialize in GTM transformation, AI enablement, revenue funnel optimization, and enterprise-scale program execution. I’ve partnered directly with C-level and VP-level leaders to architect and run programs that modernize operations, improve conversions, and deliver measurable business impact.My work involves:• Leading multi-workstream AI and RevOps transformation programs• Designing and governing enterprise operating models, SLAs, and cross-functional workflows• Translating strategy into action through clear roadmaps, risk management, and stakeholder alignment• Bringing order to chaotic or stalled initiatives and driving them through successful delivery• Serving as the connective tissue across analytics, engineering, marketing, and salesMy career is unusual — and that is my strength. I bridge startup scrappiness with enterprise discipline, creative communication with operational rigor, and revenue intuition with technical and analytical fluency. I solve complex problems, build scalable systems, and help organizations execute ambitious transformations—especially those involving AI and go-to-market modernization.

Experience

1. Sr Project Manager, Revenue Pipeline Optimization & Ai Enablement

   Avalara

   Jun 2023 — Present · Seattle, WA, US

   Avalara: Business Tax Accounting Software ($1.5B Tech Enterprise Recently Acquired by Vista)• Manager of 2 programs: Lead Scoring and Lead Tracking under company’s top priority Lead-to-Sale initiative with goal to optimize both Marketing and Sales department performance to ultimately drive revenue resulting in an increase of company’s profitability by x2.5 in 3 years in preparation for future acquisition. • Currently managing up to 15 projects at any given time. Assumed ownership of all projects after their kickoff date, beginning as far back as 6 months prior to beginning contract at Avalara.• A.I. program/project management: managed a program and subsequent projects concerning the development, integration, testing, and application of a revenue building automated A.I. sales tool, designed and built internally by the Global Analytics and Insights team. • Defining, building, driving, and tracking progress to the program and project plan including dependencies, milestones, and projected end dates.• Identified a plethora of substantial issues putting various projects at risk (up to 6 for one project at any given time), proactively alerted stakeholders, led team to timely resolutions, then identified root causes of all issues and currently going above duties of role to lead architecture of systemic solutions and their implementation. • Defining agenda and running all related program and project team meetings.• Reporting to Director of Technical Program Management.• Working closely with Portfolio Manager & Director of Marketing Ops to strategize program success.• Actively reported to by TPMs and procurement PMs to manage progress of various scrum sprints for all projects.• Facilitating change management, including communication and end-user training plans.• Presenting detailed program status directly to all stakeholders during weekly Lead-to-Sale initiative review meetings, including Avalara C-suite and Vista (acquiring company) executives.

Education

• Willamette University

  BA, Rhetoric and Media Studies

Skills

• After Effects
• Photoshop
• Social Media
• Video Editing
• Premiere
• Television
• Word
• Online Marketing
• Public Speaking
• Powerpoint
• Video Production
• Indesign
• Digital Marketing
• Advertising
• Creative Direction
• Public Relations
• Adobe Creative Suite
• Video
• Graphic Design
• Social Media Marketing