Trevor Armel
Director of Marketing @Forest Stewardship Council
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WORK HISTORY
Director of Marketing @Forest Stewardship Council
Bonn, DE
EDUCATION
University of Cambridge
Business Sustainability Management Certification, Cambridge Institute of Sustainable Leadership
University of North Texas
Strategic Communications, Advertising Marketing
SKILLS
ABOUT TREVOR ARMEL
With 15 years across the corporate, agency, and non-profit worlds, I’ve built a marketing philosophy that blends creative ambition, commercial rigor, and social purpose—helping organizations align sustainability with growth and communicate it with credibility. At FSC International, I’ve built and now lead a twelve-strong global marketing team spanning brand, content, digital, product, and go-to-market. Over the past few years, we’ve modernized FSC’s marketing and strengthened collaboration across 30+ countries, delivering award-winning campaigns and initiatives that together helped raise global awareness of the FSC brand by five points to 52%. The work has shown how a clear message and a credible mission can move both markets and mindsets. Earlier in my career at McCann Worldgroup in the US and UK, I developed campaigns for Fortune 500 brands such as Verizon, helped shape the network’s first global sustainability practice, and was recognized by The Drum’s BD100 for business-development impact. Working across these three spheres (corporate, agency, and non-profit) has shaped how I lead: combining the strategic discipline of business, the creative drive of agencies, and the mission focus of sustainability organizations. I bring together brand strategy, commercial acumen, and people leadership to help organizations grow in ways that strengthen both their business and their purpose.
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