Trevor Waddington

About Trevor Waddington

How parents and students search for and choose schools is constantly evolving. As a part of that evolution, you must know how to engage them and engage WITH them.Are you? Are you doing all the things to attract and enroll “best-fit” families? There are many questions, but this was THE question I constantly asked myself as an independent school director of marketing, admission, communication, and enrollment management (and those were just my official titles).As a former teacher and administrator, I understand what it’s like working in an independent school. I know the negative impact “wrong-fit” families can have on a school community. I’ve been in the board room when the powers that be demanded higher numbers while cutting the marketing budget.To truly understand education marketing, you have to live it.Today, as a digital marketing agency owner, I have a unique skill set and perspective primed to help schools and educational organizations achieve their ultimate enrollment.If your school needs: More visibility Compelling brand awareness Higher quality inquiries and applicants Specific enrollment goals met (Think: more boys in 5th grade or full-pay students in high school)I can help.A partnership with my company, Truth Tree, means you’ll work with experienced school managers and digital experts.When you\'re ready, I\'d love to hear from you. t•••••@truthtree.comDigital Marketing | Education Enrollment | Digital Marketer for Schools | Enrollment Management | Admissions | Communications | Financial Aid | Net Tuition Revenue | Retention | SGE | AIRO | SEO | Google Ads | SEM | PPC | Social Media Marketing | Private Schools | Charter Schools | Independent Schools | Higher Education | Horse Dad | Plant Daddy | Ski Bum | Golfer | Philly Sports F(Ph)anatic | Delco Native | Audio Book Listening Dog Walker

Experience

1. Founder & Principal

   Truth Tree

   Jun 2015 — Present · Washington, DC, US

   As the Principal at Truth Tree, our team and I help schools get attention, build value, and enroll more students with our multi-award-winning digital marketing strategies. Our digital marketing services for schools include pay-per-click (PPC) in the form of search engine marketing (SEM)-Think: Google Ads and social media marketing (SMM)-Think: Facebook Ads.Our services also include rank-accelerating search engine optimization (SEO), to ensure they are found organically.When a prospect enters your funnel, let our email marking and admission funnel move them from inquiry to enrollee.Finally, our content marketing is second to none We will conceive, create, and distribute content that helps families and showcases your thought leadership.

Education

• Penn State University

  Bachelors, History

  1995 — 2000

• Widener University

  Masters, Secondary Education

  2000 — 2002