Trevor Bynum
Chief Executive Officer @Welch's
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WORK HISTORY
Chief Executive Officer @Welch's
Lead company with $1B brand. Responsible for P&L and all aspects of the business. Responsible for setting strategies, plans, execution, and culture to deliver financial targets. Lead a team of over 700 employees. Responsible for the livelihood of 800 farming families. • Selected to transform company with flat & declining sales, profits, and returns to owners spanning decades; completed three-year turnaround plan in under 2 years • Grew sales 12% and tripled profit; delivered highest owner returns in 150 year company history (N.B. record financial results achieved despite COVID-19 financial impact) • Improved operating profit margin from 5% to 15% • Reversed share loss trend & grew market share in four of five categories in which the company competes • Created and executed strategies to enter new channels resulting in 1,300+ new buying customers • Implemented $150M asset renovation and capacity expansion plan to enable future growth • Created and implemented e-commerce platform and grew profitable sales +135% • Developed and led strategies to transform the company through innovation and M&A • Simplified the company through portfolio optimization, SKU rationalization, Zero Based Budgeting and supply chain efficiency resulting in 700 bp profit margin improvement • Reduced debt to less than 1X EBITDA and to lowest level in decades; improved cash position > 1,200% • Acquired top talent, improved company culture, and dramatically reduced turnover (regrettable <3%) • Led creation of first to company Sustainability and Corporate Social Responsibility goals and strategies
EDUCATION
University of Pennsylvania
Bachelor of Arts (B.A.), Political Science and Government
University of Minnesota
MBA, Business Administration and Management, General
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