Trevor Bobola

About Trevor Bobola

I\'m a motivated and detail-oriented Senior Media Planner with 3+ years of agency experience and specialized in developing media plans, assessing media opportunities, and analyzing data trends and media research to inform the strategic marketing plan. I apply my strong communication skills to ensure alignment with client objectives and help to manage client expectation. I am IAB certified in Digital Media Buying & Planning and also have extensive knowledge in campaign implementation and management of traditional media channels. This knowledge is utilized to develop impactful integrated media strategies, collaborating with my client to bring these strategies alive.Initially hired as a performance strategy analyst, I developed strong data analytical skills while working for a demanding TV-centric direct response client, Cancer Treatment Centers of America, in the evolving healthcare space. I utilized competitive research tool to develop a better understanding of the shifting media consumption trends for my client target audience. Our findings were detrimental in pushing the client towards a more integrated media approach with a heavier focus on digital channels. As a strong team player recognized for my exceptional work ethic, I strive to bring innovative ideas to media planning to encourage stand-out brand communication.

Experience

1. Associate Director, Integrated Communications

   Assembly Global

   Aug 2021 — Present · New York, NY, US

Education

• Harvard Business School HBX CORe

  Credential Of Readiness, Business Readiness Skills

  2015 — 2015

• Hamilton College

  Bachelor of Arts (B.A.), Economics

  2011 — 2015

Skills

• Accounting
• Research
• Community Outreach
• Data Analysis
• Public Speaking
• Editing
• Powerpoint
• Microsoft Excel
• Microsoft Word
• Leadership
• Event Planning
• Microsoft Office
• Social Media
• Stata