Trevir N.
Content
- Role
- Senior Writer at Acorns
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Trevir N.
Trevir is a writer and content strategist with 10+ years experience developing content…
Experience
Senior Writer
Aug 2022 — Present
Own end-to-end content strategy for Learn Hub, Acorn’s in-app educational experience reaching about users monthly, managing the planning, creation, distribution, and measurement of all content. • Design measurement frameworks for Learn Hub, Acorns’ home screen, and “In a Nutshell,” ensuring content aligns with business goals.• Lead the weekly “In a Nutshell” newsletter—from ideating and writing each email to tracking and testing the campaign—resulting in a 56% increase in investment rate and a 9.1% boost in product adoption.• Collaborate with leaders and internal teams on strategic initiatives: Acorns’ AI chatbot, College Advocacy Program, Quarterly Webinar.• Define educational messaging for multiple touchpoints: articles, product tooltips, lifecycle emails, and PR pitches.
Education
Rutgers University-New Brunswick
Bachelor of Arts (B.A.)
The New School
Master of Science (M.S.)
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