Trever Hayes
Brand & Content Director | Strategic Storyteller | Driving Engagement & Growth for Outdoor, Lifestyle & Performance Brands
- Role
- Marketing Manager at Blackstrap
- Location
- Bend, OR, US
- LinkedIn followers
- 500 followers
About Trever Hayes
I bridge disciplines that often operate independently. I’m equally comfortable discussing…
Experience
Marketing Manager
Jan 2024 — Present · Bend, OR, US
Defining brand messaging, visual identity, and content strategy for a growing niche lifestyle brand, reaching active outdoor communities via e‑commerce and retail activations- Overseeing development of multi-channel campaigns (paid & owned social, email, content hubs, flagship events) that\'ve increased engagement and conversion by 20–30% year over year- Led creative execution across in‑house team and external freelancers (design, photo, video), managing budgets and creative calendars- Instrumental in launching new product lines with brand-led storytelling, earned media placements, and digital retail features
Education
Portland Community College
Associate of Arts (A.A.), Graphic Design
2010 — 2012
Skills
- Marketing
- Graphic Design
- Branding & Identity
- Retail Design
- Brand Management
- Creative Direction
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