Tressa Sloane Richards

About Tressa Sloane Richards

I am a seasoned senior-level editorial professional with more than 13 years of content marketing experience and 10 years of managing editorial teams. In my past roles as a writer and editor, I have covered a wide range of industries in both the B2B and B2C spheres, tailoring content to reach the right audiences at the right time on the right channels. Industries I have covered include small business, B2B technology, consumer goods, marketing, recruitment, personal finance, and healthcare, among others. Writing examples can be found at passion lies in building, mentoring, and developing editorial teams. I achieve this by providing 1-on-1 coaching and guidance to help writers, editors, and other creatives grow their skill sets, gain a better understanding of how their content is speaking to readers, and think strategically about how to guide readers throughout all stages of the funnel. With a background in journalism as well as recruitment, I have a thorough understanding of how to build effective teams and teach creatives how to create compelling, engaging content that fuels business success.

Experience

1. Associate Director of Content, Fit Small Business

   TechnologyAdvice

   Jan 2023 — Present

   Owns and oversees all content for the Sales, Marketing, Real Estate, Office Tech, and Insurance topic teams on Fit Small Business.· Responsible for building, training, managing, empowering, and resourcing editorial sections, including developing strong teams that support quality standards and production goals for Fit Small Business and Technology Advice.· Manages Content Producers, Content Editors, Staff Writers, and other editorial team members, and ensures team performance expectations are clearly articulated by providing consistent feedback against those expectations.· Ensures content plans are effectively executed through efficient resource allocation, and the organization, prioritization, and production of the editorial work that needs to be completed to achieve business objectives.· Works cross functionally with SEO, Business Development, Content Operations, and other departments to maintain alignment on production and strategic goals.· Understands and analyzes content performance metrics and monetization opportunities, and uses this data to inform topic strategy and make shifts accordingly to ensure continued support of business goals.· Identifies opportunities for operational efficiencies and creates processes that drive productivity, collaboration, and improvements for topic teams.

Education

• Auburn University

  B.A.

  2005 — 2010