Tres McCullough

About Tres McCullough

Experienced co-founder with a demonstrated history of working in the marketing and…

Experience

1. Chief Creative Officer (CCO)

   Brodeur Partners

   Jan 2019 — Present · NY, US

   Founded and manage Relevance Studios, a new in-house creative services agency at Brodeur Partners, a traditional media relations agency.+ Relevance Studios was conceived to provide Brodeur’s clients access to a broad spectrum of integrated creative services in a more streamlined model that yields more effective work faster and more efficiently than traditional advertising agencies. The department conceives, produces and deploys work that is produced both fully in-house and with a collection of award-winning global specialists as needed. Projects have included virtual and augmented reality, TVC production, direct mail, digital, interactive video, documentary production, mobile app development, print production, promotional programming, and brand design.+ Fueled dramatic organic growth across Brodeur’s top accounts and have played an essential role on new business (with a 75% conversion rate) that has contributed to significant year-over-year agency growth since 2019.+ Developed a proprietary collaborative process for expediting the development of engaging, cost-effective creative communications.+ Led a multi-media training program designed to mentor agency talent – with little to no advertising experience – on how to add value to the creative process.+ Established the Shortform Factory, an intern program designed to give college students real-world editing and animating experience and to give clients boundary-pushing creative options at zero cost.

Skills

• Brand Development
• Online Marketing
• Advertising
• Digital Strategy
• Marketing Event Planning
• Strategy
• Integrated Marketing
• Direct Marketing
• Sponsorship Marketing
• Digital Marketing
• Integrated Marketing Communications Planning
• Event Marketing Strategy
• Marketing Communications
• Social Media
• Creative Direction