Trent Hensler Ugcon
Co-Founder @ make/shift | Connecting brands with the best creators in Roblox, Fortnite & Minecraft
- Role
- Co-founder at Makeshift
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Trent Hensler Ugcon
I brokered the first-ever UGC brand deal (Kellogg\'s, 2016) and the first in Fortnite (Samsung, 2019). I grew the second largest Minecraft server, have tens of millions of downloads of my Minecraft plugins, and have been on the buy and sell side for M&A deals in Minecraft, Fortnite and Roblox.Now I co-founded Makeshift Partners, where we connect the world\'s biggest brands and IP owners with the best native creators across Roblox, Fortnite, and Minecraft. We\'ve facilitated work with Netflix, the LEGO Group, L\'Oréal, Luka Dončić, Atlantic Records and more.If you\'re a brand exploring UGC gaming, or a creator looking for the right partnerships, shoot me a message!
Experience
Co-founder
Nov 2023 — Present
Makeshift Partners is a strategic advisory that connects the world\'s biggest brands and IP owners with the best native creators across Roblox, Fortnite, and Minecraft.The LEGO Group, Netflix, L\'Oréal, Atlantic Records, Luka Dončić\'s 77X
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