Trenna Fulle

About Trenna Fulle

Highly accomplished sales executive and general manager with a consistent track record of transforming business units into high performing teams that deliver accelerated sales and profit growth. Results driven manager experienced in increasing market share across a diverse brand/product portfolio and building partnerships in multiple trade channels. Excels at cross-functional leadership, communication, inspirational leader and mentor with exceptional interpersonal skills. Strengths across all commercial functions including:• High Performance Teams: proven success in building and developing high performing cross-functional teams through vision, engagement, organization, and one-team culture. Passionate about people development.• Breadth Of Customer Relationships: Walmart, Target, Amazon, Wayfair, Costco, Grocery, Department Stores, Home Depot, Lowe’s, Military, Hardware, Drug, Dollar Stores, Value Channel• E-commerce: omni channel expert driving profitable growth, designing custom business strategies to maximize profit and ROI through product portfolio, channel management, new product launches, digital marketing, customer acquisition, brand stores, ratings and review programs, supply chain and packaging efficiencies.• P&L Management: driving revenue, market share, margin growth, realized price increases, creative product-mix strategies, exceptional SG & A productivity, and cost containment.• Strategic Sales Leadership: proven leader of national selling organizations across many business segments. Execute sound annual sales strategies, build strong relationships with customers and cross-functional teams (supply chain, demand planning / forecasting, order management, finance, marketing, and customer service.)• Business Strategy and Planning: supply chain / operations, product development, marketing, complex problem solving. Core Competencies Leadership | Value Creation | Critical Thinking, Problem Solving | Adaptability & Change Management | Emotional Intelligence | Teamwork & Collaboration | Professionalism & Work Ethic

Experience

1. Vice President of Sales

   Culligan With Zerowater Technology

   Apr 2022 — Present

Skills

• Consumer Products
• Wal-Mart
• P&L Management
• Cross-Functional Team Leadership
• Management
• Shopper Marketing
• Channel Sales
• Retail
• Sales
• Product Development
• Customer Insight
• Strategy
• Forecasting
• Iri
• Grocery
• Nielsen
• Key Account Development
• Brand Management
• Pricing
• Trade Marketing
• Ac Nielsen
• Pricing Strategy
• Sales Operations
• Spectra
• Competitive Analysis
• P&L