Trena Laine Olfert
Co-founder and Director @Aaron Daniel Olfert Scholarship
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WORK HISTORY
Co-founder and Director @Aaron Daniel Olfert Scholarship
Calgary, CA, US
In partnership with the Alberta Association for Safety Partnerships (AASP), I oversee the strategic direction and community outreach for the ADO Scholarship Fund along with the other Co-Founder. Born from a mission to advocate for \"self before it’s too late,\" this $8,500+ annual award supports the next generation of Occupational Health and Safety (OHS) leaders who prioritize mental health and psychological safety; while remembering my late husband\'s legacy. Key Responsibilities:Partnership Management: Navigating the strategic alliance with AASP to ensure program growth and institutional alignment.Brand Advocacy: Utilizing media, keynote speaking, and digital platforms to raise awareness for workplace wellness and the \"Human Factor\" in safety.Selection Committee Leadership: Mentoring the next wave of safety professionals through a rigorous, value-driven scholarship process.This role is the heartbeat of my work in resilience—ensuring that the lessons of the past build a safer, more compassionate future for the Alberta workforce.
EDUCATION
The Interior Design Institute
Diploma of Education, Interior Design
AE Peacock Collegiate
Highschool Diploma
Esthetic Schools for Different Certifications
Makeup Artistry, Facials, Skin Therapy
Medicine Hat College
Diploma, Tourism and Travel Services Management
ABOUT TRENA LAINE OLFERT
They call it \"the hustle,\" but I call it the heart of your business.I’m Trena Laine, and I believe that your business can only grow as much as you do. After 20 years of building a premier brand while navigating the complexities of life and loss, I realized that true leadership requires more than a marketing plan—it requires resilience, streamlined systems, and unwavering authenticity.Today, I guide beauty and wellness professionals to step into an elevated CEO mindset. Whether you are building your first studio or refining a global brand, I provide the strategic roadmap and the emotional support needed to thrive without burnout. My mission is to help you turn challenges into your greatest competitive advantage.Beyond consulting, I am the author of Dear Aaron, a memoir on healing and purpose. This journey of resilience also led to the founding of the Aaron Daniel Olfert Scholarship Fund, which supports education in Occupational Health and Safety—turning personal loss into a lasting legacy of community support and safety advocacy.I bring this same depth and honesty to my workshops and keynote speaking engagements, helping audiences build sustainable businesses that honor both their professional goals and their personal well-being.Core Pillars:Business Sustainability & GrowthHigh-Value Brand ArchitectureMindset Mastery for LeadershipStrategic Mentorship & Legacy BuildingLet’s build something that lasts.
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