Tom Reiter
Expert Partner @Etribes
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WORK HISTORY
Expert Partner @Etribes
EDUCATION
University of Münster
Dipl. Kfm., Business Administration and Management, General
MBS School of Business
DESCM, Business
ABOUT TOM REITER
Marketing, eCommerce and digitilization Pro with significant leadership and management experience. Competent both in scaling start ups as well as leading digital transformation in a complex matrix environment. Cross-industry expertise: online travel, food services, media and fashion. Online pureplay and omni-channel retail/eCommerce with varying business models (B2B, D2C, SAAS and B2C). Led the Opodo team from a small start up to one of the biggest OTA sites and travel brands in Germany and Europe. Great insight into all European markets due to a CMO role for Opodo and leading the online business for many European markets for Staples. Successful digital strategy advisor and interim manager having serviced large companies like Tesa, Pro7, STIHL amongst others but also startups like 9flats, FLIO and ILUXI.Experience with private equity shareholders and mergers, having contributed to the sale of Opodo Group to ardian and Permira as well as managing a transition in Staples.International is part of the DNA. Philosophy: Strategy means nothing without proper execution, it is all about the team doing it.
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