John Trefry

About John Trefry

Growing up in Alaska instilled a spirit of adventure that has guided my career working at the intersection of technology and entertainment. As the CEO and Executive Producer of 4WT Media, I\'ve spent over a decade creating world-class branded and original content that captivates audiences and drives engagement. My company has a proven track record, creating over 300 bespoke campaigns working with some of the most exciting brands on the planet including Netflix, Google, Microsoft, AT & T and ZipRecruiter to name a few. Branded Content Highlights- Trusted Netflix Vendor: Since 2014, my company has produced 100+ video projects for marketing, content, talent, and engineering teams with talent including Will Arnett, Adam Sandler, Jimmy Kimmel and many others- Impactful Campaigns: Produced a high-profile Water.org campaign for Google featuring Matt Damon, showcasing the power of storytelling for social good- TV Advertising Success: Created the first national TV ad campaign for ZipRecruiter, aired over times, driving huge growth for the business.Original Films- Festival Recognition: Our original films have competed at 100+ prestigious festivals including Tribeca, SXSW, and Raindance- Notable Works:\"Souls of Totality\" starring Emmy-Winner Tatiana Maslany (She-Hulk) and \"How To Be Alone,\" starring Maika Monroe (It Follows) and Joe Keery (Stranger Things).Advisory Roles- Argo Media Co: Supporting the growth and development of a creator platform along with partnering with Sundance and WeShort- Pray.com: Developed a scalable strategy to integrate video content with premium audio, aligning with C-level executives to execute a successful Pilot Program- unGlue: Developed content strategy for investor relations and launch to drive business growth.Previous Leadership Roles- Summit Videos: Founded the company to provide high-quality video content for trade shows and conferences, generating additional revenue through scalable video solutions- Docstoc (Acquired by Intuit): Built a video department from scratch, producing over 1400 videos featuring industry leaders and creating a top-viewed Udemy course with over 25K students- Mahalo: Led a culinary team to produce and direct over 75 original videos weekly, including a licensed video deal with Meredith Publishing.I am driven by a passion for storytelling and a commitment to excellence. My strategic vision coupled with extensive production experience and collaborative approach enable me to bring out the best in my teams and projects, creating impactful and exceptional work.

Experience

1. Advisor

   Pray.Com

   Sep 2021 — Present · Los Angeles, CA, US

   Developed scalable strategy to add video content to library of premium audio content. Worked with C-level executives to create alignment and buy-in for video strategy. Managed creative development of video formats and executed production for the Pilot Program.

Education

• University of Colorado Boulder

  BFA, Film Production, Business

Skills

• Online Video
• Social Media Marketing
• Video Editing
• Directing
• Final Cut Pro
• Public Relations
• Media Production
• Content Strategy
• Videography
• Broadcast
• Final Cut Studio
• Shooting
• After Effects
• Motion Graphics
• Video Post-Production
• Film Production
• Digital Video
• Production
• Camera
• Music Videos
• Video
• Screenwriting
• Editing
• Film
• Video Production
• Web Video
• Digital Media
• Start-Ups
• Television Production
• New Media
• Cinematography
• Youtube
• Entertainment
• SEO
• Documentaries
• Multimedia
• Post Production
• Web Content
• Television
• Producing