James Hamilton

About James Hamilton

I build revenue systems where financing, data, and demand generation intersect.With 30+ years in automotive, digital marketing, and consumer finance, I help dealers, retailers, and service operators stop losing high-intent customers at the moment of purchase—and start converting them with precision.I’m the Managing Partner behind TredFi, a performance-driven platform that combines embedded financing, multi-lender approval waterfalls, and high-intent audience activation to increase approvals, ticket size, and ROI across tire & wheel, auto repair, and automotive retail.My work focuses on one core principle:If you control the audience, the intent, and the financing—you control the outcome.Over the years, I’ve helped operators:• Eliminate financing friction at the counter• Activate in-market buyers before competitors reach them• Turn anonymous traffic into identified, finance-ready customers• Align marketing spend directly to funded transactionsMy background spans:• Automotive dealership operations & internet management• Consumer and special finance strategy• High-intent data, pixel identity resolution & lifecycle marketing• Performance SEO, paid media, and full-funnel attributionI don’t sell hype, dashboards, or disconnected tools.I build systems that convert demand into revenue.If you’re a retailer, dealer, or operator looking to: Increase approvals Raise average ticket size Reduce walk-aways Tie marketing directly to financing performance

Experience

1. Managing Partner

   Tredfi

   Sep 2024 — Present · Seattle, WA, US

   TredFi is a performance-driven financing and audience activation platform built for high-ticket retail and automotive services.We help tire & wheel retailers, auto repair shops, and automotive businesses increase approvals, raise average ticket size, and convert more customers—without friction at the counter.Our platform combines:• Embedded consumer financing• Multi-lender approval waterfalls• High-intent audience data• Advanced pixel tracking & identity resolution• Full-funnel activation across Meta, Google, Programmatic, and EmailTredFi doesn’t just offer financing—we activate demand.By identifying in-market shoppers before they walk through your door and matching them with the right financing options in real time, we turn missed opportunities into funded transactions.Results our partners see: Higher approval rates Larger financed tickets Reduced walk-aways Measurable ROI from every channelBuilt for operators. Designed for scale. Proven to convert.