Trazanna Moreno
Associate Vice President, Marketing and Communications (Cabinet-Level) | Prairie View A&M University
- Role
- Associate Vice President for Marketing and Communications at Prairie View A&m University
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Trazanna Moreno
Multi-faceted critical thinker and leader who drives revenue, enhances brand awareness and fosters support using a palette of communication strategies, marketing skills and public relations tactics. Leads organizations through changes and challenges to profitable growth.
Experience
Associate Vice President for Marketing and Communications
Mar 2026 — Present
In this newly created, cabinet-level role, I provide executive leadership for Prairie View A&M University’s Marketing and Communications Department and serve as a strategic partner to the President and senior leadership team. I lead the development and execution of an integrated marketing, brand, and communications strategy that elevates PVAMU’s visibility, strengthens institutional storytelling, and advances the University’s mission and strategic goals.My scope includes brand strategy and stewardship, enterprise marketing planning, internal and external communications, media relations and issues management, executive messaging, content strategy, and stakeholder engagement across priority audiences including prospective students and families, alumni, donors, community partners, and media. I align storytelling with digital strategy and data-informed decision-making to drive measurable outcomes, increase engagement, and ensure a consistent, compelling voice for the University during a period of growth and transformation.
Education
University of Houston-Downtown
MS, Professional Writing and Technical Communication
2005 — 2007
Syracuse University
BA, Broadcast Journalism & English Textual Studies
1992 — 1995
Skills
- Brand Management
- Press Releases
- Fundraising
- Marketing
- Marketing Strategy
- Event Planning
- Video
- Publications
- SEO
- Editing
- Spokesperson
- Message Development
- Advertising
- Website Development
- Public Policy
- Strategic Communications
- Strategic Planning
- Event Management
- Crisis Communications
- Marketing Communications
- Email Marketing
- Social Media Marketing
- Corporate Communications
- Public Speaking
- Newsletters
- Crisis Management
- Integrated Marketing
- New Media
- Strategy
- Brand Development
- Corporate Social Responsibility
- Copywriting
- Journalism
- Public Relations
- Internal Communications
- Media Relations
- Business Strategy
- Social Media
- Blogging
- Nonprofits
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