Tray Lacaze
Revenue & Personalization Leader | Driving $40M+ Growth with ML/AI-Powered CX, Product and Customer Experience
- Role
- Lead Product Technology, Customer Experience, Design, Product Operations at AT&T
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Tray Lacaze
Driving measurable growth through machine-learning and AI-powered customer experience, personalization, and product-led strategy. Executive-level leader with 20+ years of experience driveling revenue growth, conversion optimization, and cost reduction through personalized experiences, digital product strategy and customer experience transformation. proven ability to translate business objectives into scalable personalization platforms that deliver $40M+ in annual revenue impact, multi-million dollar cost savings and sustainable ROI for Fortune 500 businesses.Expert in owning outcomes - revenue, conversion, retention, and efficiency - by aligning product, marketing, data, and technology teams around customer-centric growth strategies.
Experience
Lead Product Technology, Customer Experience, Design, Product Operations
Sep 2025 — Present · Dallas, TX, US
Key Responsibilities:• Business Transformation: Spearheading high-impact initiatives that modernize products and platforms, delivering tangible value for both customers and the organization.• Experience Strategy: Owning end-to-end experience strategy for product onboarding, capability enablement, and activation across multiple channels and customer segments.• Customer Advocacy: Championing the voice of the customer through persona-driven experience mapping, journey analysis, and customer-centric design principles.• Cross-Functional Leadership: Bridging the gap between business, design, and technology teams to uncover pain points, define clear requirements, and architect innovative solutions.• Continuous Improvement: Driving simplification, differentiation, and operational efficiency in every aspect of the customer journey.• Technology and process improvements in Salesforce, Digital, App, Customer Care (digital, call, chat and AI), Billing, and Installation/truck rolls
Education
University of Louisiana Monroe
Bachelor of Arts - BA, Radio/TV/Film and Design
University of North Texas
Master's degree, Journalism (Marketing Communications)
UCLA
Professional Certificate, Creative Writing
University of Louisiana Monroe
Bachelor of Fine Arts - BFA, Fine/Studio Arts, General
Skills
- Strategy
- Public Relations
- Direct Marketing
- Email Marketing
- Graphic Design
- Marketing Demand Generation
- Advertising
- Creative Direction
- Corporate Communications
- Inbound Lead Generation
- SEO
- Integrated Marketing
- Copywriting
- Brand Management
- Marketing Strategy
- Marketing
- Marketing Communications
- Adobe Creative Suite
- Strategic Communications
- Brand Development
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.