John Trayers
Subscription Growth Leader | 20 Years Scaling Revenue-Generating Businesses | Exploring Mission-Driven Opportunities
- Role
- Senior Commercial Manager Subscriptions at Electronic Arts (EA)
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About John Trayers
Subscription and revenue growth leader with 20+ years of experience scaling consumer-facing businesses from startup to significant revenue. Currently exploring mission-driven organizations where I can apply my expertise in audience development, retention strategies, and sustainable business models to create positive impact in a volunteer, advisory or full-time role.Key Achievements: • Drove 300% revenue growth in digital PC category and launched multi-million subscriber service at EA • Built and scaled subscription models from concept to global deployment • Proven track record developing recurring revenue strategies that support long-term organizational growth • Experience leading digital transformation initiatives and cross-functional teamsI\'m passionate about creativity, storytelling, and serving others - values that drive my interest in organizations focused on education, social impact, media, cultural institutions, or purpose-driven enterprises.Core Expertise: Subscription Strategy • Customer Retention • Recurring Revenue Models • Digital Transformation • Audience Development • Commercial Planning • Mission-Driven Business Development • E-commerce • Partnerships • Team Leadership
Experience
Senior Commercial Manager Subscriptions
Jun 2021 — Present · Redwood City, CA, US
Leading content and commercial strategy for EA Play subscription service
Education
College of the Holy Cross
BA, Philosophy
1994 — 1998
Skills
- Search Engine Optimization (SEO)
- Leadership
- Recruiting
- Interactive Marketing
- Digital Marketing
- Drop Ship Retail
- Social Media Marketing
- Entrepreneurship
- Google Analytics
- Retail
- Online Advertising
- Analytics
- Web Marketing
- Copywriting
- Digital Strategy
- Management
- Advertising
- Google Adwords
- User Experience
- Content Strategy
- Ppc
- Sem
- Lead Generation
- SEO
- Retail Strategy
- Training
- E-Commerce
- Mobile Marketing
- Digital Media
- Email Marketing
- Web Analytics
- Integrated Marketing
- New Media
- Start-Ups
- Strategic Partnerships
- Online Marketing
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.