Travis Tan
Director, Global Marketing @World Surf League
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WORK HISTORY
Director, Global Marketing @World Surf League
Leading global brand strategy, integrated marketing, paid media and creative across World Surf League’s properties—driving fan engagement, tune-in, revenue growth, and brand equity- Event marketing (tune-in, ticket sales, attendance marketing, activations): Championship Tour, Challenger Series, Longboard Tour and Big Wave - Athlete marketing and promotion- WSL Store merchandise and e-commerce- WSL One Ocean- Fan lifecycle marketing (acquisition, engagement, retention)- Owned content, series and originals- Strategic marketing partnerships (broadcast, industry, talent and media partners)
EDUCATION
New York University
BS
ABOUT TRAVIS TAN
I’m a senior marketing leader with experience at the world\'s largest global sports, lifestyle, media and technology brands. Currently leading global marketing at the World Surf League, I have breadth and depth in marketing leadership across: integrated marketing, brand strategy, creative leadership, consumer insights, lifecycle marketing, activations, marketing measurement, testing and analytics.I’ve built and led high-performing B2C and B2B marketing teams, launched culture shifting products, driven revenue growth and grown digital and live audiences through data-backed strategy and bold creative. At my core I’m a strategist, creative and innovator; known for navigating ambiguity with curiosity and clarity, leading with empathy and bringing large inter-disciplinary teams together to solve complex challenges.
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