Travis Wade Williams
SVP of Marketing @ Soaren | Transformative Growth Executive | $600M+📈 Revenue Generated | Kellogg CMO Alum | MBA
- Role
- Senior Vice President of Marketing at Soaren
- Location
- Scottsdale, AZ, US
- LinkedIn followers
- 500 followers
About Travis Wade Williams
Travis Williams is a marketing executive with 24 years of experience, including the past 16 years in marketing leadership roles. He has led teams that have delivered over $600M in incremental revenue growth since 2011 across industries including consumer lending, fintech, online learning (e-learning), home services, online retail, commercial real estate, digital marketing services, enterprise software, industrial automation, and more.Travis has played a key leadership role across all areas of the marketing function, with deep expertise in digital strategy, growth marketing, and demand generation for B2B/B2C, SaaS, and recurring revenue businesses. His experience and data-driven approach enable him to execute strategically focused initiatives that deliver impressive growth for companies looking to maximize marketing performance and return on investment.
Experience
Senior Vice President of Marketing
Aug 2023 — Present · Scottsdale, AZ, US
As Senior Vice President of Marketing at Soaren Management, I am responsible for development and oversight of our marketing strategies for five client brands in the consumer finance space with over $390M in annual lending and over $200M in gross revenue. With over returning customers, I manage a $6M+ annual marketing and loyalty budget and have implemented customer-centric strategies that have seen dramatic increases in conversion, volume, retention rate, customer engagement and experience improvement.
Education
University of California, Berkeley
Executive Education Program, Marketing Analytics
Cornell University
Executive Education Program, Marketing Strategy
University of Tennessee, Knoxville
Bachelor of Science - BS, Marketing
Northwestern University - Kellogg School of Management
Chief Marketing Officer Program | Kellogg Executive Scholar
Wharton Executive Education
Executive Education Program, Digital Marketing
Franklin University
Master of Business Administration (M.B.A.), Strategy and Leadership
Skills
- Public Relations
- Graphic Design
- Online Advertising
- Brand Management
- Marketing Strategy
- Web Analytics
- Copywriting
- Integrated Marketing
- Paid Search Strategy
- Web Design
- Competitive Analysis
- Start-Ups
- Social Media Marketing
- Brand Awareness
- Strategic Partnerships
- Marketing Management
- Email Marketing
- Web Marketing
- Budgeting
- Web Project Management
- B2b
- Direct Marketing
- Social Media
- Creative Branding
- Tradeshow Design
- Trade Shows
- Marketing Communications Planning
- Marketing Research
- Channel Marketing
- Digital Marketing
- Search Engine Optimization (SEO)
- B2b Marketing
- Company Branding
- SEO
- Brand Development
- Advertising
- Website Development
- Adobe Creative Suite
- Strategy
- E-Commerce
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