Travis Robinson

About Travis Robinson

As a Digital Marketing Manager with a demonstrated history of fostering growth and optimizing ROI, I have dedicated more than ten years to perfecting my skills in the constantly changing realm of digital marketing. My skills encompass a variety of channels and platforms, such as SEO, SEM, social media marketing, email campaigns, and performance enhancement across OTT, Google Ads, Amazon OTT, TikTok, and additional platforms. I have led high-performing teams at iHeart Media and PPC Genie, I oversaw multi-million-dollar portfolios and developed innovative digital strategies that yielded remarkable outcomes. Whether it\'s leading a group of 14 digital marketing experts or supervising a $40 million yearly revenue, I consistently demonstrate precision and leadership. At iHeart Media, I revamped digital sales processes by incorporating partner resources, pinpointing new revenue opportunities, and enhancing media campaigns across various platforms. By using tools like Wrike, I streamlined project management, optimized resource allocation, and ensured smooth execution of marketing campaigns to drive performance. As a Marketing Director at PPC Genie enabled me to lead branding efforts and client recruitment strategies. Heading a team of 25 experts, I increased revenue by 25% by employing a data-driven strategy to evaluate optimization opportunities. I collaborated with multiple departments to develop marketing strategies that succeeded in paid media, social media, and digital content. I excel in data-focused settings, employing Google Analytics, Tableau, and Adobe Analytics to evaluate campaign success and inform strategic changes. I am additionally very skilled in tools like Domo, Display & Video 360, and Google Merchant Center, which assist me in analyzing trends, optimizing expenditures, and enhancing digital marketing approaches. During my career, I have established solid connections with clients, stakeholders, and cross-departmental teams while ensuring alignment with company objectives. I am committed to remaining at the forefront of industry trends, enhancing my methods, and guaranteeing ongoing progress in every aspect of digital marketing. From project initiation to post-sale evaluation, I possess a thorough grasp of digital marketing, campaign implementation, and maximizing ROI. My passion for innovation and commitment to measurable results drives me to deliver exceptional value. Whether improving digital approaches or guiding teams to achievement, I continuously seek opportunities to innovate, boost performance, and promote growth.

Experience

1. Manager of Digital Sales Operations

   iHeartMedia

   Mar 2021 — Present · Nashville, TN, US

   As a Manager of Digital Sales Operation, I manage third-party digital partnerships in emerging markets to ensure smooth integration of partner assets into dynamic campaigns, optimize performance, and identify new revenue streams. I enhance marketing project prioritization, maximize resource efficiency, and establish technology-driven framework in Wrike for streamlined operations and strategic execution. I optimized project management, customer service, and communication workflows by spearheading digital planning and activation across 14 markets, providing support to Account Executives, and ensuring smooth operational success. I led team of 14 digital marketing specialists, managed $40 million in annual revenue, and optimized media and digital campaign execution to drive business growth and maximize ROI. I conducted in-depth analysis of digital campaigns and developed comprehensive marketing strategies to optimize asset utilization, enhance cost-efficiency, and improve key performance indicators. I drove strategic management and optimization of multi-platform advertising campaigns across OTT, Amazon OTT, TikTok, Facebook, YouTube, DV360, SEO, SEM, and Google Ads. I selected marketing materials, managed project workflows, and maximized ROI across all aspects of the marketing strategy to oversee post-sale campaign execution.

Education

• Hampton University

  B.S.

• Webster University

  Master of Science - MS