Travis Rhodes

Product Marketing leader who utilizes an outside in approach for positioning, messaging and GTM motions.

Role
Director of Product Marketing at Workiva
Location
Bellevue, WA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Travis Rhodes

Maybe stories are just data with a soul\"- Brene BrownExperience in:1. Product Marketing2. Strategy development3. New product development4. Customer segmentation5. Data analytics6. Financial model development7. Product managementProduct Marketing and GTM Professional within the software industry. Proven track record of developing the ideal GTM strategy through synthesizing market and product data into engaging and actionable content which drives value to the business and it\'s customers. Excellent communicator able to convey complex concepts in an easily understood manner to achieve buy-in at all levels of an organization. I approach my work in the same way as I approach the rest of my life; with curiosity and adventure. The outdoors is where my heart lies and I am always wondering what is around the next corner because you never know when you will be surprised by what you find. I have also found this to be true at work. Learning, either formally or otherwise, is a never ending process and one I enjoy.Specialties: Product Marketing, Strategy, Data Analysis, Forecasting, Project Management, Process Improvement, Product Development, Business Development, Contract Management, Quality Control, Process ImprovementLeadership: Cross-Functional Collaboration, Organizational Communications, Visual Story Telling/Info Design

Experience

  1. Director of Product Marketing

    Workiva

    Sep 2024 — Present

Education

  • Ramstein American High School

    High School Diploma, HS Diploma

    1994 — 1998

  • California State University-Sacramento

    Mechanical Engineering Technology, Mechanical Engineering

    2002 — 2006

  • University of California, Davis

    Master of Business Administration - MBA, Strategy, Analytics and Leadership

    2015 — 2018

Skills

  • Strategy
  • Engineering
  • Renewable Energy
  • Energy Efficiency
  • Program Management
  • Alternative Energy
  • Data Center
  • Project Planning
  • Energy Audits
  • Energy Management
  • Analysis
  • Hvac
  • Account Management
  • Energy Policy
  • Strategic Planning
  • Smart Grid
  • Leadership
  • Sustainable Energy
  • Demand Response
  • Sustainability
  • Project Management
  • Data Analysis
  • Solar Energy
  • Energy Conservation
  • Energy

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Travis Rhodes — Director of Product Marketing at Workiva in Bellevue, WA, US | Unifers