Travis Petermann

About Travis Petermann

I’m an executive leader who helps organizations grow by aligning people, operations, and strategy.For more than 20 years, I’ve worked across financial services, healthcare, fintech, and SaaS, helping leaders turn vision into execution. My focus is simple: build strong teams, simplify complexity, and create the conditions where employees and customers stay, grow, and advocate.I’ve led enterprise initiatives spanning operations, customer experience, employee engagement, and change management. Often in complex, matrixed environments, resulting in improved retention, stronger cross-functional alignment, increased efficiency, and sustainable growth.How I lead matters as much as what I deliver. I believe in servant leadership, accountability, and psychological safety. When people understand the purpose behind the work and feel trusted to do it well, performance follows. I build this and lead it consistently, in engagement, in customer loyalty, and in financial outcomes.I’m at my best partnering with executive teams during moments of change: scaling operations, modernizing systems, illuminating process improvements and data insights, improving experience, or strengthening culture. I bring a steady, human approach grounded in data, clarity, and action.At my core, I’m a Faith-based and Mission-driven husband and father, active community volunteer, lifelong learner, and performance athlete. Those same values, discipline, humility, and care for others, show up in how I lead every day.You\'ve found your human-centered executive who drives results through clarity, trust, and execution, and I welcome our connection.Blessings!

Experience

1. Culture, Experience Strategic Advisory

   Experience Engineering

   Aug 2025 — Present · Sioux Falls, SD, US

   At Experience Engineering we uncover human and business insights, by designing and operationalizing customer and employee experience strategies. Helping enterprise clients translate experience intelligence into measurable outcomes. What we are doing- Architect and lead enterprise-wide Experience Management and Transformation strategies that align customer, employee, and business outcomes- Foster a culture of innovation, empathy, and continuous improvement through human-centered design and servant leadership- Drive measurable revenue growth, retention, and operational efficiency by linking experience strategy directly to commercial performance- Coach and empower leaders to adopt servant leadership and customer-centric mindsets, strengthening trust, performance, and culture.Impact- Translate customer and employee experience investments into measurable financial outcomes, including margin expansion, reduced churn-related losses, and improved customer lifetime value- Identify and recover revenue at risk through operational efficiency gains, cost-to-serve reductions, and retention strategies that return multimillion-dollar value annually- Optimize cost-to-retain and cost-to-acquire ratios, converting experience improvements into direct profitability and working capital gains- Drive enterprise-wide financial impact by aligning CX/EX transformation with budgeting, pricing, and portfolio performance strategies- Elevate customer retention and referral economics, creating compounding gains in share-of-wallet and earned growth rate.

Education

• Michigan State University - Eli Broad College of Business

  Master's degree, Customer Experience Management

• Mount Marty University

  BA, Recreation Management

• Kaplan

  Insurance

• Coursiv

  Artificial Intelligence and Prompt Engineering

• Mount Marty University

  BA, Business Administration Management

• Product School

  Certification in Product Management , Product Management

Skills

• Project Management
• Relationship Management
• Marketing
• Customer Relationship Management (Crm)
• Public Speaking
• Management
• Team Building
• Sales Management
• Cold Calling
• Business Analysis
• Finance
• Sales
• Credit
• Lead Generation
• Strategic Planning
• Business Development
• Account Management
• Commercial Business Development
• Process Improvement
• Contract Negotiation
• Crm
• Customer Service
• Wholesale Banking
• Strategy
• Training
• Entrepreneurship
• New Business Development
• Negotiation
• Commercial Banking
• Operations Management
• Coaching
• Advertising
• Leadership
• Marketing Strategy
• Commercial Lending