Travis Parker Martin
Co-founder & Vice-president of Product and Marketing @KnowHow
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WORK HISTORY
Co-founder & Vice-president of Product and Marketing @KnowHow
CA
KnowHow is a mobile-first software platform that helps labor-intensive companies become process-driven organizations. With KnowHow, companies are able to standardize operations in every department and provide their workforces with a single source of truth for all company how-to. KnowHow streamlines onboarding and training, eliminates worker errors, and enables supervisors, managers and owners to take back over 40% of their time. Companies using KnowHow scale faster, more profitably with less stress.As VP of Product and Marketing, my responsibilities include: Lead and conduct problem and market discovery endeavours to confirm problem/solution fit Develop, refine, and communicate the product vision for KnowHow, internally and externally Oversee product development/roadmap, leveraging JIRA, GitHub, and other software tools to ensure our team consistently ships features and updates to KnowHow aligned with customer feedback Design and prototype web and mobile products Oversee marketing efforts and customer acquisition strategies With the leadership team, contribute to the company’s strategic, financial, and operational decisions
EDUCATION
University of Calgary
Bachelor of Arts (BA), Political Science
SKILLS
ABOUT TRAVIS PARKER MARTIN
I\'m a product-oriented entrepreneur that has been fortunate enough to play a role in launching several consumer and business technology products over the last 5 years. In my current role as Co-Founder & VP of Product at KnowHow, I oversee design, product management, customer/market discovery and our marketing initiatives. KnowHow is a SaaS tool for teams to easily create, share, access, update and monitor all key internal processes, best practices and procedures from their desktop or mobile devices.Some career highlights so far include being chosen as one of the Top 50 startups at Google\'s Startup Grind Global Conference in Silicon Valley, being chosen as the only Canadian tech startup to participate in the San Francisco-based tech accelerator Founder\'s Embassy, being named by Forbes as an innovative tech startup to watch, and more.
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