Travis Jones
Director of Financial Planning & Analysis - Yeti Coolers
- Role
- Director of Finance, North America Digital Dtc Sales at YETI
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
Experience
Director of Finance, North America Digital Dtc Sales
Jun 2023 — Present · Austin, TX, US
Lead end‑to‑end financial strategy and performance management for North America Digital DTC, encompassing YETI.com (US & CA) and Amazon US & Canada, with full ownership of revenue, margin, and investment trade‑offs- Serve as primary finance partner to executive commercial leadership, owning the Digital DTC forecasting and outlook cadence and delivering weekly, quarterly, and annual forecasts that translate real‑time demand signals, promotions, returns, and channel mix into actionable insights on revenue and margin risk- Drive financial governance of promotions, discounting, and performance marketing spend, evaluating true incrementality, cannibalization, and contribution margin impact across owned and marketplace channels- Partner cross‑functionally with Digital, Marketing, and Supply Chain leaders to balance growth and profitability, aligning channel strategy with inventory availability, fulfillment economics, and customer experience- Lead annual operating plan (AOP), quarterly reforecasts, and long‑range planning for Digital DTC, ensuring commercial strategies are grounded in achievable financial targets- Improve forecast accuracy and leadership confidence through enhancements to financial models, reporting, and systems, including SAP/BPC and Tableau‑enabled analytics- Build, develop, and scale a high‑performing DTC FP & A team, aligning roles, capabilities, and capacity to support increasing channel complexity and growth.
Education
University of Wisconsin
BBA, Accounting and Finance; Banking
2003 — 2008
Skills
- Financial Modeling
- Financial Analysis
- Business Process Improvement
- Process Improvement
- Analytics
- Agile Methodologies
- Management
- Sailing Instruction
- Beta Programs
- Analytical Skills
- Corporate Finance
- Mergers
- Customs Regulations
- Mergers
- Business Analysis
- Strategy
- Finance
- Reporting & Analysis
- Sailing
- Accounting
- Forecasting
- Spanish
- Navigation
- Mergers & Acquisitions
- Cross-Functional Team Leadership
- Program Management
- Analysis
- Project Management
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.