Travis Colvin
SVP & Gm, Marketplace @NationsBenefits
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WORK HISTORY
SVP & Gm, Marketplace @NationsBenefits
Lead the end-to-end Marketplace business across engagement, merchandising, and monetization.Accountable for P&L performance, Ads and Offers revenue, and commercial plans. Focused on scaling a high-performing platform that connects member engagement and benefit utilization with measurable outcomes for partners and brands.
EDUCATION
UMN Carlson School of Management
MBA, International Business
Humphrey School of Public Affairs
The Policy Fellows Program
University of Wisconsin-Eau Claire
BBA, Marketing
SKILLS
ABOUT TRAVIS COLVIN
SVP & GM, Marketplace at NationsBenefits. I am a P&L leader focused on building the operating system that connects member engagement and merchandising strategy to real health outcomes.Previously, I was the Founding GM who built Uber’s Grocery & Retail Ads 0→1 into a nine-figure business. I have spent the last few years scaling high-growth teams and navigating the complexity of a launch from zero to nine-figure scale, contributing to the broader $1B+ Uber Ads organization.With nearly two decades at the intersection of CPG, Retail, and Tech—including leadership roles at Kellogg’s, Kimberly-Clark, and Target—I bring a holistic view of the commerce ecosystem. I turn complex global strategies into operational results that drive growth across digital advertising and retail media.My personal belief is that business results are a byproduct of culture. I strive to create environments defined by high belonging and high accountability. My track record is built on assembling cross-functional teams that execute rapidly, operate with clarity, and consistently exceed high standards.I thrive at the intersection of retail media, marketplace innovation, and commerce. Always open to connecting with leaders shaping the future of the industry.
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