Travis Henkaline
Regional Director of Marketing | Brand Strategist | Driving Audience Growth & Revenue Through Creative Innovation
- Role
- Regional Director of Marketing at The E.W. Scripps Company
- Location
- Grand Rapids, MI, US
- LinkedIn followers
- 500 followers
About Travis Henkaline
21+ years of successful leadership experience at the department head level Led the…
Experience
Regional Director of Marketing
Jan 2024 — Present · Grand Rapids, MI, US
As a Regional Director of Marketing, I lead strategic branding, creative direction, and audience engagement initiatives across multiple television markets. With a deep understanding of both traditional and digital media landscapes, I develop innovative marketing campaigns that drive ratings, revenue, and brand loyalty.I specialize in building strong station identities, crafting compelling promotional strategies, and leveraging multi-platform storytelling to connect with audiences in meaningful ways. From overseeing high-impact external media campaigns to launching newscasts and talent brands, my work ensures our stations stand out in competitive markets.Collaboration is at the heart of what I do—I partner with news, sales, and creative teams to execute marketing plans that deliver measurable results. Whether it’s elevating a station’s presence, growing social engagement, or executing revenue-driving promotions, my focus is always on creating strategic, audience-first marketing that makes an impact.
Education
The Art Institute
Associate's degree, Cinematography and Film/Video Production
1993 — 1995
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