Travis Hawton

Vice President Growth & Retention Marketing @UnitedHealth Group

Responsible for B2B Growth and Retention marketing and PBM B2C communications for over 30M consumers, brokers, consultants and employers. Set organizational direction, priorities and resource allocation as an Executive Leadership Team member of a $10+ billion company. Partnered with sales to exceed growth goals and achieve over 97% retention last six years. Integrated B2C direct mail efforts with email campaigns, voice reach, point-of-sale messaging, call center scripting, online and support collateral. Launched and grew B2B Content Marketing Platform (email, online, social, events, webinars, PR, digital assets) increasing thought leadership, retention and lead generation. Lead communications and marketing for the largest business migration (over 12M members) in UnitedHealth Group history. Lead and developed department of 13 marketing and communications professionals and achieved company-leading employee engagement score.