Travis Garcia

About Travis Garcia

Over 18 years of online marketing, eCommerce (DTC and subscription) and digital product…

Experience

1. Senior Director of Product Management

   PrettyLitter

   Nov 2019 — Present

   Manage PrettyLitter Digital Product and tech team: Conversion Rate Optimization efforts - A/B tests, improved CTA\'s, site performance improvements, upsell and post-sells, fast flow and add-on optimizations Instapage implementation Landing Page testing Evaluation and implementation of new payment methods - I.E. ApplePay, Google Pay SEO and organic traffic improvements UX and Website redesign OMS and fulfillment software evaluations Lead capture - email via promos and top of the funnel via eBook using SUMO Blog strategy - Organic traffic growth and SEO Direct Response marketing best practices Ratings and Review Optimization with Yotpo Shopify Plus optimization - New theme implementation and App evaluations Immersive QA of website across devices and browsers Pixel optimization and review Google Tag Manager (GTM) optimization ReCharge subscription management optimization Evaluation of Dev environments Zendesk migration from Kustomer Canada sales support and site evaluation ADA planning Involuntary Churn reduction Voluntary Churn reduction

Education

• University of California, Berkeley

  BA, Political Science, Legal Studies

  2008

Skills

• Search Engine Optimization (SEO)
• Digital Strategy
• Outlook
• Content Strategy
• Marketing Communications
• Adobe Photoshop
• Web Marketing
• Sem
• Omniture
• Cms
• Powerpoint
• Email Marketing
• Online Advertising
• Social Media
• Facebook
• Brand Development
• User Experience
• Press Releases
• Web Analytics
• Digital Media
• Html
• E-Commerce
• Advertising
• Digital Marketing
• Public Relations
• Mobile Devices
• Photoshop
• Content Management Systems (Cms)
• Windows
• Mobile Applications
• SEO
• Online Marketing
• Competitive Analysis
• Marketing Strategy
• Strategy
• Advertising Sales
• Blogging
• Wordpress
• Dreamweaver
• Social Networking