Travis Dryden

About Travis Dryden

Strategic people and program leader with extensive customer experience (CX) background: branding, communications, digital content, traditional advertising, promotions, marketing campaign development, and agency management including fiduciary responsibility. Expertise & Specialties- Fortune 100 client experience across domestic U.S. and international advertising and marketing arenas with deep expertise in high tech, healthcare, consumer goods, education, civic, and non-profit brand management- Cross-functional aptitude and consultative demeanor, experienced with hybrid group leadership and regarded for my ability to align diverse stakeholder groups and delivery teams on shared outcomes- Diverse career trajectory including leadership roles with award-winning advertising and marketing agencies, freelance marketing communications, technology industry, and global agribusiness- Creative direction, content strategy & management, corporate communications, audience engagement and activation, channel marketing, advertising, promotions, brand development and strategy, sales support and product lifecycle marketing expertise- Conceptual development and communications expertise with emphasis on user experience (UX), targeted marketing and strategic messaging creation for B2B and B2C products and services- Organizational leadership and development expert, utilizing theoretical models applied to real-world scenarios as part of graduate-level education combined with personal experience in multiple supervision and management roles within diverse organizations- Non-profit organization support including growth and development consulting as well as board-level advisory roles in the arts, education, and youth development- Audio, video, interactive digital production and project management experience including integration of artificial intelligence (AI) solutions- Military background with strength in team building and leadership assessment and development, operational planning, personnel management, as well as skills-based training

Experience

1. Associate Director, Delivery Services

   One North

   Dec 2025 — Present · Chicago, IL, US

   Serving as a people leader to multidisciplinary teams of strategists, designers, and technologists who excel in research and discovery, experience strategy, design, experience management, and technology implementation, I oversee execution of digital and creative engagements for some of the world\'s most recognizable brands. Partnering with client stakeholders and internal practice leads, I facilitate the seamless progression of brand-defining work while building enduring client relationships and continuously improving best practices and processes. Together, we shape the future by forging new and powerful solutions for a digital world.Areas of responsibility:* Service Delivery* Team Leadership* Account Management* Process Improvement* Revenue Generation

Education

• University of Massachusetts Global

  Master of Arts - MA, Organizational Leadership

• The University of Akron

  English Literature

• The Ohio State University

  Bachelor of Arts - BA, Journalism (Mass Communications)

Skills

• Event Planning
• Crm
• Writing
• Creative Strategy
• Leadership
• Corporate Communications
• Public Speaking
• B2b
• Direct Marketing
• Strategy
• Strategic Communications
• Product Management
• Creative Writing
• Direct Mail
• SEO Copywriting
• Newsletters
• Online Advertising
• Creative Development
• Team Leadership
• Brand Development
• Marketing Communications
• Social Media
• Digital Media
• Promotions
• Product Marketing
• Event Marketing
• Social Networking
• Content Management
• Video
• Interactive Marketing
• Leadership Development
• Social Media Marketing
• Creative Direction
• Business Development
• SEO
• Digital Marketing
• Marketing Management
• Email Marketing
• Creative Problem Solving
• Online Marketing