Travis Coldiron

About Travis Coldiron

I lead Non-Commercial sales for CORE Foodservice, supporting manufacturers as they work through national and regional buying organizations and grow their business with end users.My role is to set direction, align priorities, develop sales leaders, and ensure execution matches strategy. I spend a lot of time working with teams in the field, helping remove friction and focusing effort where it actually makes a difference.Having spent time on both sides of the business, I understand how decisions get made and where things can stall. That background helps me anticipate challenges early and keep teams focused on what matters most.I enjoy working with people who are direct, practical, and focused on getting the work done.

Experience

1. VP Non-commercial Sales

   Core Foodservice

   Jun 2025 — Present · Cincinnati, OH, US

   Lead the national non-commercial sales team for CORE Foodservice, supporting manufacturers as they navigate GPOs and CM groups that influence end-user purchasing.

Education

• Thomas More College of Liberal Arts

  MBA, Business Administration and Management, General

  2003 — 2005

• Northern Kentucky University

  Marketing, Marketing

  1994 — 1996

Skills

• Food Service
• New Business Development
• Forecasting
• Strategic Planning
• Sales Management
• Key Account Management
• Pricing
• Product Development
• Budgets
• Food
• Distributors
• Key Account Development
• Negotiation
• Inventory Management
• Leadership Accountability