Travis Jordan

About Travis Jordan

As a Principal Product Manager at Adobe, I lead with both strategy and heart—balancing data-driven decisions with deep customer empathy. With a builder’s mindset and a bias for action, I thrive in taking ideas from zero to one—transforming vision into reality through thoughtful execution and cross-team collaboration. I’m energized by ambiguity, motivated by progress, and driven to deliver products that are not only innovative but genuinely impactful.I’m also the Founder of Instructional Design Central (IDC), a global community and resource hub serving over instructional designers. This entrepreneurial experience sharpened my ability to identify market needs, understand user behavior, and build products and experiences that resonate. Backed by a Master’s degree in Instructional Design and over a decade in learning design, I bring a user experience approach to everything I create.I believe great products don’t just solve problems—they inspire and elevate people. That’s the space I live in, and I’m always excited to build what’s next.

Experience

1. Founder and Owner

   Instructional Design Central Idc

   Jan 2011 — Present · Lehi, UT, US

   Founded IDC in 2011—now members, one of the largest communities for learning designers.• Conceptualizes, designs, develops, and implements all products offerings.• Directs all company operations including marketing, finance, tech, and customer service.• Delivers professional coaching and consulting sessions on instructional design. • Developed and launched digital template library with over downloads.• Developed and launched online courses and certificate programs with over enrollments.• Developed and launched GenAI product (ChatID) with 10K+ chats.

Education

• Utah State University

  Bachelor of Arts - BA, French & Multimedia Development

  2000 — 2002

• Utah State University

  Master of Science - MS, Instructional Technology

  2002 — 2003

Skills

• Instructional Design
• E-Learning
• Training
• Learning Management
• Multimedia
• Project Management
• Product Management
• Learning Management Systems
• Leadership
• Management
• Addie
• Instructor-Led Training
• Employee Training
• Distance Learning
• Performance Improvement
• Captivate
• Instructional Technology
• Camtasia
• Team Building
• Blended Learning
• User Experience
• Social Networking
• Leadership Development
• Content Management
• Social Media
• Product Marketing
• Program Management
• Technology Leadership